Orbit gum goes back to school.

WM. WRIGLEY JR. COMPANY "ORBIT® BACK TO SCHOOL" INSTANT WIN GAME FULL OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. THIS PROMOTION IS SUBJECT TO ALL FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES (INCLUDING D.C.) WHO ARE AT LEAST 13 YEARS OF AGE AT THE TIME OF PARTICIPATION. VOID WHERE PROHIBITED.

1. TO PLAY:

The Wm. Wrigley Jr. Company "Orbit® Back to School" Instant Win Game (the "Game") begins at 12:00:01 a.m. ET on 7/1/11 and ends at 11:59:59 p.m. ET on 10/31/11 ("Promotion Period"). Minors must have the permission of their parent or legal guardian to play the Game. LIMIT: One (1) Game play per person per day, regardless of the method of participation. A "day" is defined as the 24-hour period beginning at 12:00:01 a.m. ET and ending at midnight each day during the Promotion Period. Each person may participate using only one (1) e-mail address OR mobile phone number to play the Game per day, and such e-mail address/mobile phone number may only be used by one person, regardless of whether the e-mail address/phone number is shared by two or more people. Any participant who uses more than one (1) e-mail address or mobile phone number to play the Game each day may be disqualified, and any prizes won may be forfeited at the Sponsor’s sole discretion. If more than one (1) entry is received from the same person, e-mail address or phone number in a single day, only the first entry received will be considered valid. All Game plays must be completed by 11:59:59 p.m. ET on 10/31/11. There are three (3) ways to play the Game:

(a) TO PLAY USING THE SNAPTAG: To participate in the Game using the Orbit SnapTag, look for specially marked packs of Orbit gum, available while supplies last. Inside, you will find a custom Orbit SnapTag icon. Take a photograph of the Orbit SnapTag icon using your MMS enabled device and send the photo of the icon to 33218 (for AT&T, Verizon Wireless, Sprint and Alltel users). By participating via text, you consent to receive text messages from the Sponsor regarding this Game. If you enter by text message, you will receive one (1) text message response for each entry. Message and data plan rates may apply to each message sent or received. Other charges may apply; check your provider’s mobile plan for rates/details. Participation may not be possible on all carriers. Short code only valid for AT&T, Verizon Wireless, Sprint and Alltel users. All others can e-mail a picture of the Orbit SnapTag to orbit@snaptag.mobi. For help, text "HELP" to short code 33218 or email "HELP" to orbit@snaptag.mobi. To cease receiving messages regarding the Game, send the word "STOP" to short code 33218 or orbit@snaptag.mobi. You will not receive future text messages regarding the Game except for notification if you are selected as a potential winner. Proof of sending a text message or e-mail does not constitute proof of delivery/receipt.

(b) TO PLAY ONLINE USING A KEYWORD: Look for an official Game code (a "Keyword") found inside specially marked packages of Orbit gum available while supplies last and logon to style.orbitgum.com (the "Web site") during the Promotion Period to enter your Keyword and play the Game.

(c) TO GET A KEYWORD WITHOUT MAKING A PURCHASE, logon to the Web site and click on "Free Keyword." Then, follow the instructions to enter your Keyword and play the Game. You must provide your first name and e-mail address to participate online.

Internet access and a valid e-mail address are required for an online or e-mail entry, and an MMS enabled phone is needed for a text message entry. Entrants must fully complete and submit all required data to be eligible; incomplete entries are null and void. In case of a dispute as to the identity of a participant, Game play will be declared made by the authorized account holder of the mobile telephone number or e-mail address used at the time of participation. "Authorized Account Holder" is defined as the natural person who is assigned a mobile telephone number by the wireless carrier as shown on the carrier’s billing records, or is the natural person assigned an e-mail address by an Internet access provider, online service provider, or other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. All submissions become the exclusive property of the Sponsor and will not be acknowledged or returned. By playing the Game, participants agree to be bound by these full Official Rules and the decisions of the judges, which shall be final, binding and conclusive on all matters.

2. WINNER DETERMINATION AND NOTIFICATION:

After playing the Game check your e-mail account (including spam mail folders) or mobile phone messages to see if you are a potential winner of any prize. E-mail/text notifications will be sent within twenty-four (24) hours of Game play. If any prize notification (text or e-mail) is returned as undeliverable, that prize will be forfeited. Participants who play the Game via SnapTag text will receive a text message response, and participants who play the Game via e-mail or online will receive an e-mail response. Responses will indicate whether or not you are a potential winner and the prize won (if any). Winning responses will include a unique personal identification number (a "PIN") and a Web address for the prize redemption site.You are not a winner of any prize unless, and until, your eligibility is confirmed. PINs may not be duplicated, shared, transferred, assigned, sold or purchased. You are not a winner if you do not receive a winning response containing a PIN. All winners are subject to verification and compliance with these full Official Rules. SnapTags and Keywords are not used to determine winners. The time of day when you play the Game during the Promotion Period, as recorded by the Game technology, will solely determine whether or not you are a potential winner. If multiple Game play submissions are received at exactly the same time, the Game technology will assign each a different, next available, unused time. If no Game play is received at one of the computer generated, randomly predetermined, winning times/dates, then the first Game play submitted immediately following such time/date will be the potential winner of the prize. Sponsor’s Web site computer is the official timekeeping device for this Game.

3. PRIZES/ODDS: FIRST PRIZES (50):

Fifty (50) First Prize winners will each receive $100 worth of Orbit Bucks to spend on the prize award site. (Approximate Retail Value ("ARV") of each First Prize: $100; ARV of all First Prizes: $5,000). SECOND PRIZES (100): One hundred (100) Second Prize winners will each receive $50 worth of Orbit Bucks to spend on the prize award site. (ARV of each Second Prize: $50; ARV of all Second Prizes: $5,000). THIRD PRIZES (5,000): Five thousand (5,000) Third Prize winners will each receive $10 worth of Orbit Bucks to spend on the prize award site. (ARV of each Third Prize: $10; ARV of all Third Prizes: $50,000). No cash alternative or other substitution, assignment or transfer of any prizes will be permitted, except at the sole discretion of Sponsor, who reserves the right to substitute a prize with cash or another prize of comparable or greater value. Prizes will be awarded "as is" with no warranty or guarantee, either expressed or implied. All federal, state and local taxes are the sole responsibility of each prizewinner. Unawarded or unclaimed prizes will not be awarded. ODDS: Odds of winning any prize depend on the actual number of valid Game plays completed during the Promotion Period. (ARV of all Prizes: $60,000).

4. REDEEMING ORBIT BUCKS:

From 7/1/11 through 12/12/11 (the "Redemption Period"), winners may logon and register to redeem their Orbit Bucks for merchandise available at each prize level on the prize redemption site as provided in the winner’s notification text or e-mail. Registration includes providing your full name, complete mailing address, and date of birth. Winners will be required to provide their PIN in order to populate their account with the Orbit Bucks won. If any prize notification (text or e-mail) or requested merchandise is returned as undeliverable, that prize will be forfeited. The prize redemption site will list the items available and the corresponding Orbit Bucks value required to redeem each item. There will be many items to choose from that each winner can redeem for the Orbit Bucks prize awarded. Sponsor will try to ensure availability and reasonable supply of all items offered on the redemption site, but reserves the right to modify the list of available merchandise for Orbit Bucks redemption at any time during the Redemption Period. No redemption request for a particular item can exceed the total amount of Orbit Bucks the winner has won. All Orbit Bucks redemptions are final. No refunds or exchanges will be permitted. Please allow 6–8 weeks for delivery from the redemption site. If, for any reason an item is received damaged, becomes unavailable, or cannot be fulfilled, Sponsor, in its sole discretion, reserves the right to replace the item with a similar item of equal or greater value. Winners must redeem all accumulated Orbit Bucks before the expiration of the Redemption Period (ending at 11:59:59 p.m. ET on 12/12/11) unless otherwise extended or modified by Sponsor in its sole discretion.In the event a winner does not redeem all Orbit Bucks in his/her prize award account by such time, the Orbit Bucks will be forfeited, in their entirety, without compensation. No cash will be exchanged for any unused portion of any winner’s Orbit Bucks.

5. SPECIAL PROMOTION LIMITATION:

Any attempts by an individual to access the Web site, redemption site, mobile site, or Game technology via a bot script robotic program, script, automated means, macro or other brute-force attack will result in that individual’s mobile phone number and/or e-mail address becoming ineligible and such entries disqualified. Sponsor, in its sole discretion, reserves the right to cancel or modify the Game without notice or liability if Web site or Game technology becomes infected with a virus, or is technically corrupt, or if the Game otherwise cannot operate as planned or for any other reason as determined by Sponsor. In the event Sponsor prematurely terminates the Game, Sponsor will conduct a random drawing from among all eligible Game participants who played the Game prior to termination to award the prizes, subject to the prize limitations set forth in Section 2 of these Official Rules. Sponsor is not responsible for printing or typographical errors in any Game-related materials. Any prize depicted in promotional packaging, point of sale, or otherwise in connection with this Game is for illustrative purposes only and may not be the actual prize that is awarded or received. Sponsor and its affiliates, subsidiaries, parent company and agencies assume no responsibility for any loss or damage to any participant’s or to any other person’s computer or mobile device relating to, or resulting from, playing or downloading any information or software in connection with the Game. Sponsor and its agents are not responsible for technical, hardware, software or telephone/Internet malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user, or by any of the equipment or programming associated with or utilized in the Game, or by any human or other errors that may occur in connection with the Game. If any of the foregoing malfunctions, errors, fraud, unauthorized intervention or defects render the Game incapable of being operated as planned or corrupt the integrity, affect the administration, security, or fairness of the Game, Sponsor, at its sole discretion, may suspend, alter or cancel the Game immediately and conduct a random drawing from all eligible entries received prior to termination as set forth above. Under no circumstances will more prizes than those set forth in these full Official Rules be awarded. If a technical error, or the like, occurs that results in more potential winners than available prizes for a particular prize level, Sponsor may elect to hold a random drawing from all eligible claims received to award the indicated number of prizes for the level of prize in dispute. Any use of micro, automatic, programmed, robotic, or like methods will void all such Game plays by such methods, and participants using such methods will be disqualified. Sponsor further reserves the right to disqualify any individual who tampers with the entry process or attempts to defraud the Game in any other way. Sponsor may prohibit a participant from playing the Game or redeeming any prize from the Orbit Bucks redemption site if it determines that said participant is attempting to undermine or has undermined the legitimate operation of the Game by cheating, hacking, deception or other unfair playing practices or intending to abuse, threaten or harass other participants. Any attempt by any participant or any other individual to deliberately damage, interfere with, or undermine the legitimate operation of this Game is a violation of criminal and/or civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these full Official Rules shall not constitute a waiver of that provision.

6. ELIGIBILITY: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. GAME SUBJECT TO ALL FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES (INCLUDING D.C.), WHO ARE AT LEAST 13 YEARS OF AGE AT TIME OF PARTICIPATION. GAME BEGINS AT 12:00:01 a.m. ET ON 7/1/11 AND ENDS AT 11:59:59 p.m. ET ON 10/31/11.

Minors must have the permission of their parent or legal guardian to play the Game. Employees (and household family members of such employees) of Sponsor and each of its respective parents, affiliates, subsidiaries and its advertising, promotion and fulfillment agencies and its affiliates are not eligible. Void where prohibited or otherwise restricted by law. All federal, state and local laws and regulations apply.

7. RELEASE OF LIABILITY:

Except where prohibited, by participating in the Game, you agree to release and hold harmless the Sponsor, Brandmovers and Spyderlynk, and their respective parents, subsidiaries and affiliated companies and each of their respective officers, directors, employees, agents, licensees, and assigns, and sponsors, advertisers, partners and agencies (the "Released Parties") from and against any claim or cause of action arising out of participation in the Game or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Game; (b) technical errors or interruptions related to computers, mobile devices, software, servers, or telephone or network lines; (c) printing or typographical errors; (d) errors in the administration of the Game or the processing of Game play submissions; (e) late, lost or undeliverable text messages, mail, e-mails or shipments; or (f) injury or damage to persons or property that may be caused, directly or indirectly, in whole or in part, from your participation in the Game, or receipt or use of a prize.

8. PRIVACY:

By playing the Game, you agree to Sponsor’s use of your personal information as described in the Sponsor’s Privacy Policy, located at http://www.wrigley.com/wrigley/privacy.asp.

9. WINNERS LIST:

For a list of winners, send a self-addressed, stamped envelope by 9/30/11 to: Wm. Wrigley Jr. Company "Orbit Back to School" Instant Win Game, P.O. Box 7430, Wilton, CT 06897-7430.

10. SPONSOR:

Wm. Wrigley Jr. Company, Chicago, IL 60611